Summary
- The war in Ukraine remains a landmark in 2023, generating mentions for the majority of the actors included in the analysis. However, the conflict in the Middle East is also added, along with particular elements that have influenced both mentions and viewership, such as Romania’s accession to the Schengen area, NATO and EU expansion, the crisis in the banking system (USA), or social tensions (France).
- The ranking of mentions in 2023 is dominated by Ukraine, followed by Russia and the EU. The top hierarchy remains unchanged from 2022, but all three actors experience decreases in mentions. It is also worth noting the very close, practically equal, positions of Russia and the EU. Compared to 2022, most of the actors included in the analysis have a decrease in the number of mentions. Exceptions include France, China, and especially Israel.
- The ranking of views (the impact of mentions) is also dominated by Ukraine, followed by a compact group of actors with very close scores. These include the USA, the EU, and Russia. The overall trend indicates a decrease in the impact of mentions, in some cases significantly (Ukraine, Russia, NATO), for almost all the actors considered in the analysis. The only exception is Israel, which records a consistent increase (almost a doubling of the number of views).
- For most of the actors considered, the majority of mentions are in social media, but in the case of Israel, the difference from online press is not very significant. Even in the case of the USA and Great Britain, which have more mentions in the online press, the difference compared to social media is not very notable.
- In terms of the impact of mentions, online press generates the most views for most of the actors considered. An exception is Germany, China, and Israel, for which mentions in social media have a greater impact. Also, France and NATO have similar values for this indicator in both types of sources.
The full study (in Romanian)